Something I first learned in a couple of Dale Carnegie courses that I took years ago is that “Evidence DEFEATS Doubt.” DEFEATS is an acronym for …
When attempting to influence others – writing or speaking – use evidence based on the DEFEATS lists to remove objections to your position.
I previously wrote a post on using PASTOR to write persuasive emails and articles, and expanded DEFEAT to include ten ways to use testimonials (the “T” of PASTOR).
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