Something I first learned in a couple of Dale Carnegie courses that I took years ago is that “Evidence DEFEATS Doubt.” DEFEATS is an acronym for …
- Demonstrations
- Examples
- Facts
- Exhibits
- Analogies
- Testimonies
- Statistics
When attempting to influence others – writing or speaking – use evidence based on the DEFEATS lists to remove objections to your position.
I previously wrote a post on using PASTOR to write persuasive emails and articles, and expanded DEFEAT to include ten ways to use testimonials (the “T” of PASTOR).
- Stories
- Statistics
- Images
- Infographics
- Charts
- Demonstrations
- Design/Development details
- Direct quotes
- Interviews
- Case studies
Notes For Learning 