Story Secrets Promo Video

One of my friends, Rachel, recently offered to list Story Secrets from Scripture – my book on storytelling – in her catalog of ministry resources for parents. Rachel asked me to send her 1-2 minutes of me introducing the book, and she would edit my footage for the final video. After sending her the videos, I decided to make my own promo video.

Here is my completed promo video …

Initial Outline

Below is my outline for the video I sent to Rachel …

While I typed and printed these talking points, I actually decided to record without glasses so I memorized the script and recorded four short videos.

Adding Variety

ANIMATED KEYNOTE. Rather than just keeping video of me talking to the camera, I decided to add some variety. For the story, when my brother kicked a hole in the wall and blamed me, I created a simple, animated Keynote and used screen capture to record it as a video. Below are the scenes (slides) I created using backgrounds, a character, and a hole (transparent png).

I found images on the internet to build different scenes and used the ToonCamera app to give them an illustrated feel.

VIDEOSCRIBE. Towards the end of the video, where I discuss what readers will learn, I used VideoScribe Anywhere on my iPad to create a whiteboard video. The app is really designed to supplement a paid subscription to the desktop app, but it is possible to create short animations and capture them as videos using the iPad screen capture tool.

Unedited video of whiteboard illustration

Editing

I had already consolidated the four short videos using the LumaFusion video editing app on my iPad for Rachel, and to this I added the scenes described above, a few captions, and a music track.

Screenshot of LumaFusion

I also added an end graphic with a QR code and the cover of Story Secrets from Scripture.

Time Considerations

I enjoyed this process, but it did take some time. The initial video that I sent to Rachel took about and hour to record and edit. The additions of the story scenes and whiteboard animation probably took a couple of hours, with editing consuming another hour.

Is a ratio of approximately 1 minute of video to 4 hours of production worth it? Considering that there were no costs involved other than time, I will definitely be creating more videos like this.

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